24HR BUSINESS PLAN PODCAST
The business planning podcast for leaders who want clear, practical strategies to drive growth and execution without the jargon. Hosted by Andrew Baxter, founder of 24HR Business Plan, the show focuses on the essentials of business planning—whether that be strategy, culture, execution, marketing and sales, operations, product development, client relationships, strategic partners, talent, financials and prioritisation.
Each episode you’ll learn how to write a succinct and actionable business plan, including analysing market context, assessing competitors, storytelling your strategy, setting priorities, and reviewing performance.
Episode 1 - Why Business Planning Matters and How to Build an Effective Plan
Do I even need a business plan? In this episode, Andrew explains the value of business planning, the key elements every plan should include, whether a SWOT analysis adds real insight, and the essential factors most plans overlook.
Episode 2 - Understanding Market Context in Business Planning
Every strong business plan starts with understanding the market context. Andrew outlines what to include in your market analysis, the level of detail required for your customers and clients, and why this is an essential step to shape your strategy.