Aidan McKee

Senior Advisor

Core expertise: Organisational Design | Scaling Businesses | Leadership Development | Strategic HR

For over 20 years, Aidan has been proving that people are the ultimate strategic advantage. As Chief People Officer at WaterWipes, he orchestrated explosive growth—scaling from 26 to 402 employees whilst achieving over 20% compound annual growth, €200M+ turnover, and 10%+ EBITDA.

Aidan architects scaling blueprints that drive top and bottom-line expansion, creating strategic business divisions across North America, Asia, and Southern Europe. He led WaterWipes to global recognition as a 'Great Place to Work' and 'Best Workplace', whilst personally earning the CIPD 'Excellence in HR Leadership' award.

Known as 'The Collaborative Challenger', Aidan champions a 'one enterprise' philosophy where growth targets and successes are shared achievements. He holds advanced qualifications from Yale and Harvard Business School, is a Fellow of CIPD, and currently serves on boards including Value Tech Factor and Ocean Health.

At The 24 Hour Business Plan, Aidan brings his unique perspective on how organisational design, talent strategy, and leadership effectiveness directly impact business outcomes—helping founders build companies where both the business and its people can thrive.

Email Aidan: aidan@24hrbp.com

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