Andrew Baxter

Founder & Senior Advisor

Core expertise: Business Planning | Strategic Leadership | Board Governance | Marketing Strategy

For over 30 years, Andrew has been at the forefront of building and transforming Australia's leading communications businesses. As former CEO of both Publicis and Ogilvy Australia, he led 17 and 12 companies respectively, delivering top-line revenue growth in 10 of 11 years through disciplined business planning and strategic execution.

Andrew's portfolio career spans Chair of Australian Pork, Deputy Chair of Sydney Symphony Orchestra and Foresters Financial, and Non-Executive Director at Agricultural Innovation Australia and Hypetap. As Senior Adviser at BGH Capital and Adjunct Professor of Marketing at the University of Sydney, he combines boardroom experience with academic rigour, previously serving as Senior Adviser to KPMG's Customer, Brand and Marketing business.

After stepping into his portfolio career in 2018, Andrew developed the 24 Hour Business Plan framework – leveraging decades of CEO experience to create a methodology that ensures accountability, clarity, and measurable results. He has since delivered this framework to over 200 companies across multiple sectors.

At The 24 Hour Business Plan, Andrew's proven discipline of robust business planning with clear strategies and prioritised execution continues to help Australian businesses achieve sustainable growth and lasting impact.

Email Andrew: andrew@24hrbp.com