24HR Business Plan appoints Cameron Gregson to Lead New Executive Coaching Capability

Business growth consultancy, 24 Hour Business Plan (24HRBP) has appointed seasoned executive leader, Cameron Gregson, as Senior Advisor to spearhead its latest service capability, 24HR Executive Coaching.

The new one-to-one Executive Coaching program responds to a growing demand from senior leaders for structured coaching that delivers measurable, strategic results. More than half (55%) of executives in recent research reported measurable improvement within just three to six months of coaching, a trend 24HRBP aims to accelerate through its unique approach, directly linking individual leadership development to broader business strategy.

Cam Gregson and Andrew ‘Billy’ Baxter

“At its core, 24HR Executive Coaching is about helping good leaders become great,” said newly appointed Senior Advisor, Cameron Gregson. “Research reveals that organisations combining executive coaching with traditional training experience four-times higher productivity gains than training alone.”

Gregson, brings more than 30 years of experience in the property and finance sectors, spanning investment strategy, capital partnering, portfolio operations, team leadership, and mentoring. Prior to joining 24HRBP, Cameron founded Gregson Consulting, advising leading property and logistics businesses on executable growth and investment strategies. His deep experience in guiding organisations to scale and outperform positions him perfectly to help executives translate leadership development into commercial success.

Gregson continued: “We are working with executives who are under constant pressure to deliver, and they want structured, goal-driven coaching that connects their personal growth to tangible business outcomes. Our approach ensures leaders not only develop as individuals but also lift the performance of their teams and organisations.

“We’ve designed this program for leaders who want to perform, not just survive. With coaching proven to deliver up to seven times ROI, the cost of inaction is too high. The results we’re seeing already reaffirm the power of structured coaching to unlock potential at every level of the business,” Gregson concluded.

Unlike traditional mentoring, which leans on guidance and experience, 24HR Executive Coaching focuses on skills development, performance optimisation, and personal accountability, tailored to each leader’s business priorities. Over 24 hours of coaching across 12 months, participants undertake a structured journey aligned to strategic objectives enabling them to lead with clarity, inspire their teams, and make faster, more confident decisions. Executives also benefit from ongoing access to their coach between sessions, ensuring continuous alignment of leadership motivation and business performance goals.

24HRBP Founder, Andrew ‘Billy’ Baxter said Cameron’s appointment and the launch of the new service marks an important evolution for 24HRBP’s leadership advisory offering.

“We’re thrilled to have Cameron join the 24HRBP team,” said Baxter. “He brings an exceptional track record in executive leadership, commercial strategy, and business growth, and his ability to translate complex challenges into executable plans will deliver tremendous value for our clients.”

Early clients of the 24HR Executive Coaching program - including Satellite Office, Clarendon Homes, Zerocap, and ABN Group - are already experiencing measurable improvements.

Michael McRitchie, CEO and Founder of Satellite Office, credits the program with transforming his team.

McRitchie said: “24HRBP has been an exceptional coaching and advisory partner to me personally and to our Executive Team. They have helped us drive significant business growth while strengthening our alignment and effectiveness as leaders. 24HRBP’s practical insights, and ability to challenge our thinking and prioritise what's truly important, have had a genuine and lasting impact on our performance and the way we lead together,”.

Delivered by 24HRBP’s network of Senior Advisors - all former CEOs or CMOs - the coaching model blends practical insight, data-driven performance measurement, and leadership accountability.

Gregson concluded: “Whether it’s improving communication, clarifying strategy, or building a stronger executive presence, our coaching program is designed for leaders who want to perform, not just survive and in today’s rapidly evolving, competitive landscape, that’s an imperative.”

For further information, please contact: Cameron, cameron@24hrbp.com