Mike Boyd

Senior Advisor

Core expertise: Digital Transformation | Marketing Strategy | eCommerce | Media

Mike has spent the past twenty years at the intersection of technology, strategy, and operations, evolving from traditional media into a leader in the global digital and eCommerce landscape. As a Senior Strategic Advisor at SmartOSC, he currently provides executive-level guidance to a global full-service eCommerce agency, supporting leading brands across retail and banking in Australia, Southeast Asia, and global markets.

His unique perspective is built on the successful application of technology transformation for major organisations, including News Corp, Smartgroup, Tabcorp, and McDonald’s. Having served in senior leadership roles, Mike brings extensive experience in aligning digital customer connections with core business growth pillars.

As a start-up founder and CEO, Mike has extensive experience raising capital, building technical teams, launching innovative offerings, and scaling digital products globally. From launching world-first transit-tech at Contact Light to developing mobile-first solutions at WPP, Mike excels at turning complex strategic plans into tangible results and operational excellence.

Email Mike: mike@24hrbp.com