Vijay Solanki

Senior Advisor

Core expertise: Marketing Strategy | Digital Growth | Brand Innovation | Purpose-Led Business

For over 30 years, Vijay has been a senior marketing and growth strategist spanning client-side leadership, media, agencies, health, and not-for-profit sectors across Australia and the UK. His deep, first-hand understanding of how agencies, media partners, and in-house teams work together to drive performance makes him invaluable in navigating complex marketing ecosystems.

Vijay has led brand, marketing, innovation, and digital growth within global and regional roles at organisations including Shazam, Philips, Castrol, Unilever, BlackBerry, lastminute.com, and Southern Cross Austereo. He later served as CEO of IAB Australia, working at the intersection of media, technology, and marketing effectiveness.

In recent years, Vijay's work has increasingly focused on health, wellbeing, and purpose-led organisations, alongside high-growth founders and scale-ups – bringing his strategic expertise to businesses that prioritise impact alongside commercial success.

At The 24 Hour Business Plan, Vijay brings his extensive client-side and industry leadership experience – helping organisations develop marketing and growth strategies that drive performance, build sustainable competitive advantage, and create lasting value.

Email Vijay: vijay@24hrbp.com